GTM Strategy and Transformation

Service Description

Enhance your go-to-market strategy through our expert guidance. Identify gaps, refine your approach, and align your organization for maximum impact and success in today's competitive marketplace. Identify and overcome the growth gaps: Growth Gap #1: The Invisibility Gap: a great product that no one can see Core Issue: You have launched a product or developed a product but can't create enough demand for it. Simplified Diagnosis: Great product, invisible to the market. Primary GTM Problems: -Your point of view is not differentiated with your product -Your competitors are winning more market share -Your analyst relations may be weak or are not aligned Growth Gap #2: The Conversion Chasm: difficult-to-bridge divide between lead generation and closed deals. Core Issue: You are generating enough demand but can't seem to close enough sales. Simplified Diagnosis: Great buzz, poor close rates. Primary GTM Problems: -Sales, Marketing, and Customer Success are out of sync -Business is relying on heroic sales players and not plays -Business outcomes are not identified for executive buyin -You are THE last to enter a deal cycle Growth Gap #3: The Value Erosion Gap: Your value is being undermined by a failure to execute. Core Issue: You close customers but your customer team struggles to deliver or has to reset expectations. Simplified Diagnosis: Great promises, poor execution. Primary GTM Problems: -Your churn is killing your business -You can't predict and forecast revenue for the next two quarters -Heavy discounting and feature wars are eroding your value prop -Silo’d GTM alignment Growth Gap #4: The Expansion Ceiling: The company has hit a barrier it can't break through. Core Issue: You can deliver and renew. However, can’t expansion, whether it pertains to increasing the current scope, initiating new regions, or extending into new divisions, is not feasible Simplified Diagnosis: Great satisfaction, limited growth. Primary GTM Problems: -Your customers love you, but can't quantify expansion ROI at renewal time -You are struggling to go from a product fit to scale -You want to go up-market but the customer base is SMB